Who Must Use "Registered" Mark In Usa
Choosing and protecting yousr brand
Overview
In particular, most businesses invest a lot of time and money in creating a brand
which will appeal to consumers and southet its products or services autonomously from
competitors. For this reason, a business will not want anyone else pretending to be
associated with information technology and piggy-backing onorth its reputation.
The brand of a business is an example of intellectual holding, and can be i of the
nearly valuable assets of the on-line business. As an example, when the infamous
boo.com went into liquidation, the most sought after assets of the double-deckeriness were the
domain name and trade marks; in other words, the boo.com brand. It is therefore
important to a business to secure the rights in its brand.
Trade marks
Choosing a brand
Before settling on a brand, you should carry out some enquiry to ensure tchapeau no
1 else is already using the proposed make. Searching through an internet search
engine and on the Companies Business firm web site will be a expert starting point to
determine whether another business is trading under the proper noun or using the brand.
Protecting your own rights is important, but it is equally important to ensure that you lot
do not infringe the rights of other people. You should therefore check that someone
has not already registered your chosen brand name every bit a trade marking. A basic search
tin be carried out on the Intellectual Property Office (IPO) web site, or Trade Mark
Agents tin can carry out a more detailed trade mark clearance search for you.
A combination of the above searches will be the most useful approach: the trade
mark clearance search volition identify whether the aforementioned or a similar brand has already
been registered, whilst the net searches may identify unregistered trade marks
which are being used by other companies.
Source: https://www.studocu.com/en-gb/document/university-of-reading/brand-in-practice/choosing-and-protecting-your-brand/15062806
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